MORRELL INSIGHT CONSULTING
Analysis | Insight | Action
Marketing & Sales Operations
Life Science and Healthcare
At Morrell Insight Consulting I specialize in analyzing complex problems, developing novel insights, and implementing powerful action plans. Contact me to find out how I make a difference for my clients.
David Morrell
Principal
I founded Morrell Insight Consulting to make a difference for Life Science and Healthcare clients. I tackle tough commercial projects so my clients can achieve important milestones ranging from launching a New Product to creating a compelling Sales Force Incentive Compensation plan. With many years of experience, I guarantee great results. Get in touch with me today.
Commercial Strategy Tailored for You
My Services
Sales Operations
A Comprehensive Approach to Consulting
At Morrell Insight Consulting, I provide a wide range of Sales Operations services to enable your sales force. I can help you with Targeting & Alignment, Variable Incentive Compensation Plans, and Call Planning. I have great experience with Salesforce.com and other CRM tools as well as a variety of Sales Reporting tools. Contact me to find out how I can help today.
Commercial Analytics
Putting You On the Path to Success
Contact me when you need cost effective data analytics for sales compensation, market share analysis and sales forecasting. I have worked with a wide variety of data including government databases, internally produced data, and 3rd party vendor data. My services are guaranteed to put you on the track toward success. Call me today to find out how I can help you achieve your goals.
Product Launch
Doing the research
There are more questions than answers when launching a new product. I can help you with determining your market size, developing your sales forecast, and determining your sales force size & cost. My services are guaranteed to put you on the track toward success. Call me today and find out how I can help you achieve your goals.
Straight from the Source
Client Reviews
At Morrell Insight Consulting, I do everything I can to make sure my customers are satisfied with my work. Check out what my satisfied clients have to say and get in touch today.
"Dave has strong strategic analysis and problem solving skills. He makes smart recommendations to challenge the status quo."
Chief Operating Officer
“Dave is strategic, insightful, has an incredible work ethic, and is a pleasure to work with.”
Marketing Vice President
“David's recommendation prevented us from taking the wrong path, and saved us a lot of money, time and effort.”
Chief Technology Officer
Qualifications
Highly Qualified with Years of Experience
Throughout my career, I’ve assisted my clients and former employers in analyzing complex problems, developing novel insights, and implementing powerful action plans. I take pride in my academic and professional achievements and am happy to share them with you. Browse through my CV below and get in touch with me today.
MBA - Kellogg School of Management
Northwestern's Kellogg School of Management
Masters of Business Administration (MBA) in Marketing & Finance with a concentration in Health Industry Management.
- Major GPA 4.0/ 4.0,
- Multiple Dean's List Award Winner
Certified Public Accountant (CPA)
The Board of Examiners University of Illinois, License 75,132
Marketing Director, AbbVie (Abbott)
AbbVie is a large research-based bio-pharmaceuticals company, formerly a division of Abbott Laboratories. AbbVie formally became an independent company in January, 2013.
For over 10 years I led commercial operations, product management and marketing functions for various AbbVie products. I worked with products marketed for the hospital, as well as specialty and primary care products.
One memorable project was leading a cross-functional team of field sales, marketing, managed care and others in a series of workshops to create 50 customized marketing plans targeting high risk and high volume geographies, significantly contributing to sales exceeding $2 billion. The initiative far exceeded expectations and resulted in recognition by senior management with a division President’s Award.
Senior Manager, Accenture
I successfully led project teams to improve processes in manufacturing, accounting, and sales order management for major clients. Clients led me to manage projects in Europe, Brazil, Canada and all over the U.S. One memorable example resulted in designing and implementing a complex multi-currency, multilingual system in a Brazilian field location.
US Army, 2nd Lieutenant
I proudly enlisted in the Active Duty Military Police from 1982-1985. I served in the US Army National Guard from 1985 - 1990 when I also went to Officer Candidate School Military Police Military Police / Active Duty Enlisted: 1982-1985
Illinois National Guard 1985-1990
Officer Candidate School Graduate: 1989
Consulting Services With Lasting Impact
Projects
Response to Generic Competition
Product Launch Customer Targeting
New Hospital Product Sales Operations
A client lost patent protection for its leading product with only 30 days notice and had to move fast. First, I helped the client develop a contracting strategy to lock up their customers. Then I quickly developed new sale tools and reporting to capture client progress. We caught the competition completely off-guard forcing them to delay entry by 6 months. Our customer retention efforts protected $125 million in annual sales margin.
In preparation for the launch of a new hospital product, a client was having difficulty targeting high-value hospitals and physicians with available data. I developed a novel hospital targeting program by combining inpatient procedure data with prescription sales data to prioritize the physicians and hospitals with the greatest likelihood of success. At Morrell Insight Consulting, I know what exceptional service means, and I go the extra mile to make sure my customers are happy with my work.
When a client acquired new hospital products, they needed a new commercial reporting system. I led the development of a new system used for Sales Analytics, Sales Reporting, Incentive Compensation, and Contract Management. The project was completed under budget, ahead of schedule and without customer disruption. This project is a great example of how I keep my clients’ best interests in mind.
Regional Marketing Plans
Sales Representative Onboarding
Market Size and Sales Potential for new Hospital Product
Every region has specific challenges with providers, payers, pharmacy, and competition. My client's challenge was to develop regional-level marketing plans. I led a series of innovative workshops for a 1000 sales representative, $2 Bn team which included cross-functional teams of field sales, home office marketing, managed care and others to produce 50 customized marketing plans targeting high risk and high volume geographies, exceeding client expectations. I helped my client define the ideal outcome for the situation, and through strategic planning we were able to achieve this goal.
A client had to rapidly respond to a new acquisition by rapidly on-boarding new sales representatives. By challenging every process, I cut on-boarding time in half for a new team of 300 Sales Representatives. The solution included hardware technology deployment, distance learning, product training, incentive compensation and CRM management. At Morrell Insight Consulting, I know what exceptional service means, and I go the extra mile to make sure my customers are happy with my work.
A client was planning to launch a new "orphan" product in the hospital market, but epidemiological data and prior market research were scarce, confusing, and led to conflicting market size projections. I closely reviewed the epidemiological data, prior research and closely analyzed the Healthcare Cost and Utilization Project's (HCUP) National Inpatient Sample (NIS) in detail. I cleared up confusion regarding the hospital market for this product and answered many of the client's questions about which types of patients might be eligible for treatment of the new product.
Contact David Morrell
Have a particular challenge you’re trying to deal with? I can help. Contact me today!
Address:
4402 E Lupine Ave
Phoenix, AZ 85028
Email:
Phone:
847-665-9588